Search Engine Marketing
Achieve Your Ad Goals
Pawatek Digitals is a provider of professional Search Engine Marketing (SEM) services, specializing in delivering effective and targeted online marketing campaigns. With our expertise and cutting-edge strategies, we ensure that businesses can maximize their online visibility, drive relevant traffic to their websites, and achieve their marketing goals.
We stay up-to-date with the latest trends and algorithm changes in the search engine marketing landscape. We continuously refine our strategies to ensure our clients' campaigns remain effective and competitive in the ever-evolving online marketplace.
Overall, Pawatek Digitals is committed to delivering professional SEM services that drive measurable results. Let's handle your marketing campaigns today.
The Google Effect
Every second, there are 2.3 million searches performed on Google, and the majority of search result pages include Google ads, which are paid by various businesses. Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. Google ads can also help in the ranking of your website on SERP (Search Engine Result Pages). Therefore, an effective ad campaign via google ads is very necessary for any business in the world today, whether local or international.
Depending on your business goal, we can aid you in running a successful ad campaign that will surely put your business above your competitors.
The Process
The first step is for us to understand the client’s goals and objectives. Whether it’s increasing website traffic, generating leads, driving sales, or enhancing brand awareness, clear goals help shape the entire SEM strategy.
Extensive keyword research is conducted to identify relevant and high-performing keywords that align with the business’s offerings and target audience. These keywords will be used for both paid advertising PPC and organic search optimization.
Based on the research and analysis, a well-structured campaign plan is created. This plan outlines the ad budget, target keywords, ad copy, landing page, and campaign duration.
Finally, ads are created based on the campaign plan, utilizing engaging and relevant ad copy. Ad extensions, such as site links and call extensions, may be added to enhance the ad’s visibility and appeal.
